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Information Optimization

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi Guys, 

 

Which kind of report should I run and focus on it in order to optimize my campaign in search and display ? Do you have any recommendation about it ? I have seen there is a ad group performance report but I cannot find it.. If you have any advice do not hesitate Smiley Happy 

Re: Information Optimization

Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆

Hi Martin,

 

Please find below the steps for optimize your campaigns for improve the performance.

 

Some of the factors we look at on a daily, weekly and monthly basis for improve the campaigns performance.

 

Keyword Optimization

  • Bid Management, Add/Pause Keywords

Search Terms Optimization

  • Find new and negative keywords. Add in campaign after your approval.

Text & Banner Ad Copy Optimization

  • Do A/B testing between 2 - 4 ads according to the best practices. And cross check for performing and non performing ads and take necessary action.

Sitelink & Callout Extension Optimization

  • Cross check performance and add/pause accordingly

Geo Targeting Performance Optimization

  • Cross check performance and increase/decrease bid accordingly

Device-wise Performance Optimization

  • Cross check performance and increase/decrease bid accordingly

Hour Based Campaign Performance Optimization

  • Cross check the hour of day performance and we can schedule the campaigns accordingly

Week day-wise Campaign Performance Optimization

  • Cross check performance and increase/decrease weekday bids accordingly

Landing Page Optimization

  • Cross check performance in terms of conversions and optimize the landing page in terms of textual information and image placement on the landing page. Meta Tags on the lp.

Competitive Metrics Opportunity

  • Cross check the Search Impressions share and according to the budget optimized keywords bid to increase the impressions share.

Display - Placement Sites Performance Optimization

  • Cross check performance and include/exclude sites and set custom bid on performing placement sites

Audience List (Remarketing)

  • Cross check Audience List performance data and include/exclude audience list accordingly

I hope this will help you.

 

Thanks,

Anand