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Increase conversion in display campaign

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Currently running a few online flight booking display campaigns targeting their own countries respectively. New promotional banner ads are uploaded every 3 days on average.  How can I increase the number of conversion? Current average CTR is 0.26%.

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Accepted by topic author Dion L
September 2015

Re: Increase conversion in display campaign

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thanks for the great advice.

View solution in original post

Re: Increase conversion in display campaign

Top Contributor
# 2
Top Contributor

Hi @Dion L

>>" Current average CTR is 0.26%....."

Which is not that bad on the display network... 3 options you could consider;

  • Splitting the banners into different ad-groups with a different bids. (Bidding higher on the bigger banners) - allowing you to win more ad-slots per web page.
  • Improve  the landing page;
  • Dynamic remarketing (requires some programing knowledge)  - works well within the travel industry.

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’
Marked as Best Answer.
Solution
Accepted by topic author Dion L
September 2015

Re: Increase conversion in display campaign

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thanks for the great advice.

Re: Increase conversion in display campaign

Top Contributor
# 4
Top Contributor
You could also look at your scheduling - you may find that you get a better response on particular days of the week or times of the day.

And you should look at the placements to see if there is a pattern there also.... if you find a website that generates lots of impressions and clicks, but no conversions you might want to block it - if there is one that works well for you then you might increase the bid for this placement

Re: Increase conversion in display campaign

Explorer ✭ ✭ ☆
# 5
Explorer ✭ ✭ ☆
Increase Bid of the placements which have high conversion, More focus on converting banners, Use Call to Action to more alluring your massage.

Use “aggressive” targeting when you want to get as many conversions as possible, and are comfortable with some variation.
you can view cost-per-acquisition (CPA) and conversion volume.

Thanks

Re: Increase conversion in display campaign

Google Employee
# 6
Google Employee
There are lots of different kinds of display campaigns with very different characteristics: is it a keyword contextual targeting campaign? remarketing? interest? placement?

One thing I'd suggest is to try the auto-bidding solutions target CPA or target ROAS