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In Ad Extentions, how sitelink extentions work for mobile devieces?

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# 1
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During Sitelink Extentions, When i marked preferred mobile device during sitelinks, it generally changes into all campaigns with mobile preferred ad extensions. Is there any way to add sitelink extentions for mobile device? If i do not check "Mobile Preferred Extentions", then sitelinks will appear on mobile device or not? If it will still appear then what's the difference between during selecting or not selecting the "Mobile Preferred Extentions"?

2 Expert replyverified_user

Re: In Ad Extentions, how sitelink extentions work for mobile devieces

Top Contributor
# 2
Top Contributor
Hi Rachit,
Mobile preferred ads work the same as mobile extensions.
If you set mobile preference, they will show ONLY on mobile. If you don't set the preference, they will appear on ALL devices, including mobile.

Hope that clears things up.

Dave

Re: In Ad Extentions, how sitelink extentions work for mobile devieces

[ Edited ]
Rising Star
# 3
Rising Star

Hi Rachit,

Google try to show ad extension in place of 2nd description line of your ad when you prefer mobile device.
Use distinct sentence in 1st description line so that it can appear along with the headline and 2nd description line can replace the 1st one and hence your ad extension may appear along with both the description line(1st with heading) for mobile preferred ads.

For your references:

http://searchengineland.com/google-start-bumping-ad-copy-extensions-mobile-ads-203004

 and

https://support.google.com/adwords/answer/2472719?hl=en  (check content under 'mobile text ads')


Regards
Archit, AdWords Rising Star, Community Profile
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