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Improving conversion rate

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

Hi All,

 

I have an e-commerce site. I wanted to have as much conversions as it could be.

I am currently running below strategies:

 

i) Ad rotation: Optimized for conversion

ii) Conversion optimizer biding 

 a) Target Search Page Location

 

What should I opt?

1)  Conversion optimizer
        OR
2) Enhanced CPC

2 Expert replyverified_user

Re: Improving conversion rate

Rising Star
# 2
Rising Star
Hi Akshay,

What types of products/services you are advertising?

Regards
Archit, AdWords Rising Star, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’

Re: Improving conversion rate

Follower ✭ ☆ ☆
# 3
Follower ✭ ☆ ☆
its like all catering products on rent like tents, glasses, red carpet for wedding.

Re: Improving conversion rate

Rising Star
# 4
Rising Star
Both strategies works to bring more conversions.
In ECPC you have more control and it works with altering the CPC bids,
while CO works with target CPA bid and can alter the bids to any limit for conversions.

Please go through the link below to understand better,
https://support.google.com/adwords/answer/2464964?hl=en

Regards
Archit, AdWords Rising Star, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’

Re: Improving conversion rate

Rising Star
# 5
Rising Star
Hey Akshay, how are things?

Having conversions on Adwords will be something that can give a little work to accomplish but it's totally possible.

Important thing to keep in mind is that you should use many adwords features and best practices together to reach your goal. Individual techniques or optimization may not be as good as connecting everything. What I mean by that is that you should watch for many other things apart from Ad Rotations and Bid options.

Here are a few discussions that we've covered good things to help you with conversions:
https://www.en.advertisercommunity.com/t5/Performance-Optimization/How-do-I-increase-the-Conversoin/...
https://www.en.advertisercommunity.com/t5/Performance-Optimization/wine-bar/td-p/474662

Hope this helps.
_

Leandro Martinez | Basta1Click