Improving Ad serve percentage
I have two Ads in my Ad group, the first Ad is getting 10% serve share and the other is getting 90%. As both of my Ads are relevant, is there any way to make their % share almost 50-50%.
Re: Improving Ad serve percentage
Change the ad rotation settings in your campaign to either Rotate Evenly which will rotate your ads for 90 days and then will optimize OR select Rotate indefinitely, which will rotate your ads till you again change the settings.
These settings are under Advanced settings, so make sure you have the appropriate campaign type so that you can actually see these settings under your campaign and make the changes.