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Improve the QS

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# 1
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Need to improve the Qs for a few KWs. Landing page is the problem area. Adding keywords in the KW meta tag is enough or should they appear on the landing page too?



2 Expert replyverified_user

Re: Improve the QS

Rising Star
# 2
Rising Star
Hi Rakhee,

There must be relevant content on the landing page.
Add the content related to the service/ product promoted by you.

So you must add them in the page content.

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Accepted by Rakesh Kumar (Top Contributor)
June 2016

Re: Improve the QS

Top Contributor
# 3
Top Contributor

Hi @Rakhee G,


Adding keywords to Meta/Titles won't help in improving landing page experience. The best method to optimize landing pages for advertising is NOT to optimize for advertising. On the contrary, optimize it for your visitors - the potential customers. If you are able to give your visitors a great experience, be sure that AdWords system will reward you with better experience score. Be relevant, short, sweet, and simple in your sales pitch.  


Think from customers' perspective, what all do you hate on a website which you visit for any purpose? The winning optimization techniques lies in answering these questions only. Some of the key areas that you should look at might be -


  • The relevance of content. Be specific. If somebody came to a landing page clicking an add for shirts, don't talk about shorts. Be focused mainly on shirts.
  • The speed at which the website loads. The faster, the better. 
  • Is layout friendly to all screen sizes? A responsive layout would help.
  • How is the navigation? Don't hide things under the curtain. Make it easy to browse.
  • Contact information, testimonials/reviews etc. 

Ratan Jha
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