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Improve conversion rate by using remarketing

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

Is pertaining to an adwords display campaign for a skincare client. the campaign objective is to get as many people as possible to redeemp sample.

 

We have conversion tag fire, realize the conversion rate is not up to expectation, 4% against click (our benchmark is 8%), realizing many people drop off after visiting the site, would like to try remarketing with adwords.

 

Question:

I have never try remarketing before, how do i do the set up in adwords? to target people visit the site but exclude people who have redeemp the sample?

 

secondly, has anyone here try GA remarketing with adwords before? Is it a must to update privacy policy?

 

 

3 Expert replyverified_user
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Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Improve conversion rate by using remarketing

Top Contributor
# 4
Top Contributor
Hi Lia Hu,

If you want to run the first Remarketing campaign, i would suggest to read the AdWords official documentation for Remarketing.
https://support.google.com/adwords/topic/3122874?hl=en&ref_topic=3121935

Regarding the difference between Google Anaytics Remarketing and AdWords Remarketing:-https://www.en.adwords-community.com/t5/Measure-results/GA-Remarketing-Code-vs-Adwords-Remarketing-C...

Hope that will help youSmiley Happy
--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

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Re: Improve conversion rate by using remarketing

Visitor ✭ ✭ ✭
# 2
Visitor ✭ ✭ ✭
■How to Create a List
Shared library→Audiences→View »→New remarketing list→URL
Setting→Membership duration→Save

■exclude
exclude URL in Custom combination

■List Configuration
Ad groups→ Display Network →Interests & remarketing→List assign

■privacy policy
privacy policy is must to update

Re: Improve conversion rate by using remarketing

Explorer ✭ ☆ ☆
# 3
Explorer ✭ ☆ ☆
Hi Li Hua,

To help you I created a doc. file following all the steps one by one.

https://www.dropbox.com/s/260cz2nq356gb08/Remarketing%20Set%20up.docx

Regards.
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Improve conversion rate by using remarketing

Top Contributor
# 4
Top Contributor
Hi Lia Hu,

If you want to run the first Remarketing campaign, i would suggest to read the AdWords official documentation for Remarketing.
https://support.google.com/adwords/topic/3122874?hl=en&ref_topic=3121935

Regarding the difference between Google Anaytics Remarketing and AdWords Remarketing:-https://www.en.adwords-community.com/t5/Measure-results/GA-Remarketing-Code-vs-Adwords-Remarketing-C...

Hope that will help youSmiley Happy
--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

Re: Improve conversion rate by using remarketing

Top Contributor
# 5
Top Contributor

I would strongly encourage you to thoroughly review the "advertiser claims"  section of the Policy, and the "healthcare and medicine" section and to make sure that the site / products fully comply;

Skincare products are "touchy" zone: make sure that your claims about the benefits / results  are fully supported, and do not make any claims that promise a cure.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Improve conversion rate by using remarketing

Top Contributor
# 6
Top Contributor
Please also remember that you can develop a landing page specifically for the remarketing traffic. Sometimes it can help to "sweeten the deal" for these returning visitors. If they got some way along the conversion path on their previous visit and they have come back, they may only need a small nudge to push them over the edge....

Re: Improve conversion rate by using remarketing

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭
file not found dude. please add it again. thanks

Re: Improve conversion rate by using remarketing

Visitor ✭ ✭ ✭
# 8
Visitor ✭ ✭ ✭

So Remarking works great for anyone? Please share your stories. Thanks