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Impressions and clicks have dropped on my display ad campaign

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I have been using display advts since past 6 months. I was getting very good impressions and clicks on my ads but all of a sudden since last week the impressions & clicks have dropped almost to Zero. I am unable to understand this sudden change and have tried few automated bid strategies as well but nothing is working. I have adjusted the bids for the keywords as well to get good impressions but it is not working as desired. 

 

Impressions earlier more than 100k per day. Now only 900 to 1000 impressions per day.

Clicks earlier were 200 to 300 per day. Now 1 or 2 per day.

1 Expert replyverified_user

Impressions and clicks have dropped on my display ad campaign

Top Contributor
# 2
Top Contributor

Well... This sounds as increase in competition or lower QS;

In both scenarios: increase the bid.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Impressions and clicks have dropped on my display ad campaign

Explorer ✭ ✭ ✭
# 3
Explorer ✭ ✭ ✭

Hello @Himanshu J

 

Agree with @MosheTLV

 

In addition, Kindly check your Campaign if you have anything changed recently.

 

Thanks,

Aslam