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Impact of Holidays

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

HI Guys,

 

Do people see much flunctuation of results during school holidays? I know it sounds like a lazy excuse but i was just wondering what peoples experience was with this. I have seen a reduction in traffic & conversion rates since the school half terms holidays started.

 

Cheers

 

1 Expert replyverified_user
2 ACCEPTED SOLUTIONS

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Impact of Holidays

Top Contributor
# 2
Top Contributor

Hi Jonny582,

 

I think that many factors could influence performance and depending on your target audience, school vacations etc...could definitely have an impact, both positive and negative.  I guess it really is dependent on what your advertising.

 

-Tom

Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Impact of Holidays

Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆
Not only does it depend on your target market such as if you sell for schools and educational facilities, but also on your demographic, i guess some people will be home and not search the internet on those days.

All varies, B2B customers sometimes report slower sales during holiday shopping season!

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Impact of Holidays

Top Contributor
# 2
Top Contributor

Hi Jonny582,

 

I think that many factors could influence performance and depending on your target audience, school vacations etc...could definitely have an impact, both positive and negative.  I guess it really is dependent on what your advertising.

 

-Tom

Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Impact of Holidays

Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆
Not only does it depend on your target market such as if you sell for schools and educational facilities, but also on your demographic, i guess some people will be home and not search the internet on those days.

All varies, B2B customers sometimes report slower sales during holiday shopping season!