Impact of Holidays
Do people see much flunctuation of results during school holidays? I know it sounds like a lazy excuse but i was just wondering what peoples experience was with this. I have seen a reduction in traffic & conversion rates since the school half terms holidays started.
I think that many factors could influence performance and depending on your target audience, school vacations etc...could definitely have an impact, both positive and negative. I guess it really is dependent on what your advertising.
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All varies, B2B customers sometimes report slower sales during holiday shopping season!