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Impact of Ad extension

Explorer ✭ ☆ ☆
# 1
Explorer ✭ ☆ ☆

Can any body tell me in detail  what is Impact of Ad extension on ad rank now.

 

I have read the article from Help centre. but if some body can explain with more Example 

1 Expert replyverified_user

Re: Impact of Ad extension

Top Contributor Alumni
# 2
Top Contributor Alumni

Good afternoon.

 

Because is change is brand-new, I doubt if anyone here has any additional examples to offer.

 

Can you be more specific?  What are you not understanding?

 

 


Theresa
Google AdWords Top Contributor
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Re: Impact of Ad extension

Top Contributor Alumni
# 3
Top Contributor Alumni

Hi Jeewan,

 

As Theresa mentioned, it's a very recent change, so it's difficult to measure the impact. However, I'd like to share a great external article by Larry Kim. You'll find some possible forecasts in it. 

 

All in all, you SHOULD have extensions along with your ads and use them in order to receive a better pagerank.

 

milda

Re: Impact of Ad extension

Explorer ✭ ✭ ☆
# 4
Explorer ✭ ✭ ☆
I'd like to look at this from a practical point of view, rather than look at the algorithm.

The sitelinks allow you to broaden the scope of the ad you're presenting to the world. They allow you to add "pepper and salt", to give your main ad some real flavour, the things you say in your sitelinks can enhance (or detract from) your main ad. So think of them as being a supporting role to your main ad, giving it more character and interest.