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If one keyword starts to perform badly, what action should you take?

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# 1
Visitor ✭ ✭ ✭

If one keyword starts to perform badly, what action should you take and if a keyword starts to perform exceptionally well, what would be the next action?

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Accepted by topic author Farid B
January 2017

If one keyword starts to perform badly, what action should you take?

Explorer ✭ ✭ ☆
# 3
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Remove low performing keywords. Raise bids for high performing keywords. Use keywords planner tool to get similar keywords ideas that match your high performance.

 

 

-Julia

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If one keyword starts to perform badly, what action should you take?

Top Contributor
# 2
Top Contributor

Hello,

 

It's a pretty generic question. Straight answer is that you should stop investing in the keyword that is performing badly. Coming to that conclusion could involve reviewing the search terms associated with that keyword. Adding more negatives and if still it doesn't perform, pause that.

 

On the contrary, start adding more search terms as keywords around the keyword performing well. Invest more so that you get good ROI.

 

Pankaj

Marked as Best Answer.
Solution
Accepted by topic author Farid B
January 2017

If one keyword starts to perform badly, what action should you take?

Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆

Remove low performing keywords. Raise bids for high performing keywords. Use keywords planner tool to get similar keywords ideas that match your high performance.

 

 

-Julia

If one keyword starts to perform badly, what action should you take?

Top Contributor
# 4
Top Contributor

Hi @Farid B,

 

I would follow @pankaj1782 strategy.

 

If the keyword is highly relevant to your services then instead of pausing it instantly, first try to analyse it.

Go to search terms of that particular keyword, add the search terms in exact or phrase which lead to conversions.

Or change the keyword match type of the keyword itself to a tight one. 

 

If still it fails to provide good results, pause it.


Regards
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