Ideal CTR[ Edited ]
July 2016 - last edited July 2016
CTR of a single phrase match keyword in my a/c is 11.11%.
After including, just in the past few days the keyword got 9 impressions and 1 click with an average position of 1.2.
However, my QS has already been brought down from 6 to 3 due to this, and the Expected CTR is showing 'Below Avg'
Just wondering what CTR is ideal to keep the QS not impeded.
Thanks in advance.
Hi @Mainak Banerjee there really is no "ideal" CTR, so it's impossible to give you a figure. Personally I'd say that 11% is respectable in any situation, but I've seen this warning in my own Accounts for CTRs even higher in some cases. However, 9 impressions over a few days really isn't anywhere near enough data to make any useful decisions and if you're only looking at a single click over that period, the impact on overall Account spend is going to be tiny. I wouldn't spend any time worrying about such a small detail.