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Ideal CTR

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# 1
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CTR of a single phrase match keyword in my a/c is 11.11%.

After including, just in the past few days the keyword got 9 impressions and 1 click with an average position of 1.2.

 

However, my QS has already been brought down from 6 to 3 due to this, and the Expected CTR is showing 'Below Avg'

 

Just wondering what CTR is ideal to keep the QS not impeded.

 

Thanks in advance.

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Accepted by topic author Mainak Banerjee
July 2016

Re: Ideal CTR

Top Contributor
# 2
Top Contributor

Hi @Mainak Banerjee there really is no "ideal" CTR, so it's impossible to give you a figure.  Personally I'd say that 11% is respectable in any situation, but I've seen this warning in my own Accounts for CTRs even higher in some cases.  However, 9 impressions over a few days really isn't anywhere near enough data to make any useful decisions and if you're only looking at a single click over that period, the impact on overall Account spend is going to be tiny.  I wouldn't spend any time worrying about such a small detail.


Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

Re: Ideal CTR

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# 3
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Hi Mainak,

Agree with Jon and i will recommend to add more keywords related to your products or services and wait for some time to college some data then you can decide accordingly.

Thanks,
Anand

Re: Ideal CTR

[ Edited ]
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# 4
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Hi @Jon_Gritton,

Many thanks. I've just sent you an email via filling in the form in your contact us page.

I look forward to hearing from you.

Thanks.