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IT Keywords

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# 1
Visitor ✭ ✭ ✭

I am working on an Adwords campaign for my IT company. I am struggling with picking keywords that inclide IT.

 

I was going to do a modified broad match like this: +it +help

 

My questions is do I take the risk of getting shown for things like "it helps me sleep"? Just wondering if the normal use of it would trigger my ads?

 

I guess the same goes for a straight broad match like: it help

 

Any help with this would be great.

 

Thanks!

1 Expert replyverified_user
Marked as Best Answer.
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Accepted by topic author Steve S
September 2015

Re: IT Keywords

Top Contributor Alumni
# 2
Top Contributor Alumni

Good afternoon.

 

Yes, you do take that risk. Although the program does try to confirm ad serving to the "right" industry, there is no guarantee that the abbreviation "it" won't pull a lot of random and unwanted traffic.

 

The broad match keyword it help would be even worse. Smiley Happy

 

If you want to experiment with broad match, go longer, not shorter. Try things like:

 

information technology help services

it computer technical support service

information technology it network support services

paid service IT network support

 

Obviously, I don't know precisely which field of IT services you're offering, but I think you see what I mean? When using broad match, I'd never use less than four words in my keyword phrase and I try for five or six when I can get them.

 

Hope that helps.


Theresa
Google AdWords Top Contributor
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Re: IT Keywords

Visitor ✭ ✭ ✭
# 3
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Thank you for the help. Makes sense.

I am experimenting with longer variations and phrase matching. I am just having issues getting enough impressions in my geographic location so I am trying to open up my keywords more.

It's always a learning process.

Thanks Again

Re: IT Keywords

Top Contributor Alumni
# 4
Top Contributor Alumni

I would encourage you to experiment with some 'long-tail' broad match keywords. They might provide results that surprise you.

 

If you do, please come back and let us know what results you get!

 

 


Theresa
Google AdWords Top Contributor
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Re: IT Keywords

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
I had been using shorter phrase matches but I will experiment with long-tail broad and report back.

Thanks again!