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IP block with three wild cards needed

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# 1
Visitor ✭ ✭ ✭

My adwords ads have got too many invalid clicks. It's almost 50% of total clicks.

I blocked some suspicious IP addresses but it was not good enough as they keep changing their IP adresses.

So I want to block IP address with only three digits and three wild cards, for example 123.*.*.* 

I think it would be only way to block click bots.

I understand that google doesn't give that option currently.

But can you please add this service for advertisers to reduce huge losses due to the invalid clicks?

1 Expert replyverified_user

Re: IP block with three wild cards needed

Top Contributor
# 2
Top Contributor



First of all, Adwords does give you that option to either enter the full IP address or the wildcard character for the last 3 digits for block of addresses. You can see that option here:




Another point is that if you are getting invalid clicks, you can report that to Google and Google does credit back the amount if they find it in their investigation. However, they does have sophisticated tools to identify and protect the advertisers from invalid click activity.


You can follow this link to report it to Google :