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IMPROVE QS ....

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

How to improve QS in 5 simple steps : 

 

1. Note the upper case on each word and use of the keyword in the title

2.Split Keyword into smaller and more targeted ad groups .  

3 . 4 different ads for each group using different verbs and calls to action

4. [EXACT MATCH] and "PHRASE MATCH" of keywords give best results . 

5. Using Best performing Keywords as metatags on every page and title of your Landing Page . 

 

thanxx

Vipul

1 Expert replyverified_user
Marked as Best Answer.
Solution
Accepted by Theresa_Zook (Top Contributor Alumni)
September 2015

Re: IMPROVE QS ....

Participant ✭ ✭ ☆
# 2
Participant ✭ ✭ ☆

Hey Vipul,

 

Thanks for the tips - you got "my star" ;-)

 

Here are more 7 good tips:

http://support.google.com/adwords/bin/answer.py?hl=en&answer=2404196

 

Cheers,

 

Asaf

Marked as Best Answer.
Solution
Accepted by Theresa_Zook (Top Contributor Alumni)
September 2015

Re: IMPROVE QS ....

[ Edited ]
Top Contributor
# 3
Top Contributor

I'll add - add keywords.

When your keyword exactly matches the search term (regardless of match type) it is a win and you bring home the 'CTR bacon' which helps with boosting quality score Smiley Happy



Kim Clink, AdWords Top Contributor | Community Profile | Twitter | Clink Digital Marketing
Did you find any helpful responses or answers to your query? If yes, please mark it as the 'Best Answer.'

Re: IMPROVE QS ....

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

Focus on improving CTR. Choosing to have your ads rotate evenly and updating your poor performaning ads at least once every 30 days will help improve QS. Ad extensions can also be a great way to attract more clicks to your ads. 

Re: IMPROVE QS ....

[ Edited ]
Explorer ✭ ✭ ☆
# 5
Explorer ✭ ✭ ☆

One more thing i want to suggest you that, before selecting your keyword just go on adwords keyword tool and put only the url of your landing page and analyse that for which keywords google think that relevant to your landing page.......

 

Have a look on example....

 

http://postimage.org/image/ru0ihvqxj/

 

 

Re: IMPROVE QS ....

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭

thanx Kim