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I want to target NRI for hospital (health industry) through Adwords

[ Edited ]
Visitor ✭ ✭ ✭
# 1
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I want to target NRI for  hospital (health industry)

I get very good success through facebook, but can not get good success from AdWords. Currently, one display campaign is running, but not getting good conversion ratio.
 
Please share suggestions.

 

Marked as Best Answer.
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Accepted by topic author Namee
October 2016

Re: I want to target NRI for hospital (health industry) through Adwords

Explorer ✭ ✭ ☆
# 2
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Hello Namee,

By NRI I am assuming you mean Non-Resident Indian citizens in the US.

If that is the case, you cannot choose that type of demographic in AdWords targeting. However, you could create an audience list that pools from users who visited your website / landing pages through the facebook account as that sounds like your ideal target audience. Then you could piggyback and create similar audiences for creating greater market share on AdWords.

Let me know if this helps.

Nick

I want to target NRI for hospital (health industry) through Adwords

Visitor ✭ ✭ ✭
# 3
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hey Nick, 

 

Thanks for the suggestion, I don't have any idea about how to built an audience in Google analytic who already visited FB & landing page.  

Yes, I will do some research work & let you know if I found any problem as well as solutions...  Smiley Happy

 

Thanks again for help.

Namee

 

 

I want to target NRI for hospital (health industry) through Adwords

Follower ✭ ✭ ☆
# 4
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Hi Namee,

 

Assuming you have linked your adwords to the analytics.. you just need to follow these simple steps:

 

1. Go to the Analytics Admin tab and under property click on the 'Audience Definitions'.

2. Click on the Audiences.

3. Click on the red CTA called '+New Audiences' (You will be able to see this button only if you have the edit rights)

4. Choose destination account and in the next step click on create new.

5. Define traffic sources. In your case source will be facebook. 

 

Done! It will be them automatically imported to your Adwords audiences.

 

Let me know if you have any question.

 

Thanks,

Kundan

I want to target NRI for hospital (health industry) through Adwords

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Hey Kundan,

 

Thanks for Help, Sure I will do & let you know.

 

One more question, I didn't put remarketing code so Is it necessary to put the remarketing code to show an ad to a particlualr audience?

 

Google Adword specialist told me that For surgery as well as for medical remarketing is not allowed.

 

kindly share your suggestions.

 

Thanks for Help Smiley Happy

Namee

 

Re: I want to target NRI for hospital (health industry) through Adwords

Follower ✭ ✭ ☆
# 6
Follower ✭ ✭ ☆

Hi Namee,

 

Sorry for my late reply. 

 

You can run remarketing without AdWords remarketing tag on your site as well. You just have to follow the steps explained earlier and create different audience buckets in Analytics based on the URLs of the services you want to retarget. Below are the 2 screenshots for your reference:

  

Segment UsersSegment UsersSpecify ConditionsSpecify Conditions

 

Yes, for surgery it is difficult but normal health and related should not be a problem. I will suggest you to try running both as it depends on various factors. Please let me know if you need more details.

 

 

Thanks,

Kundan

I want to target NRI for hospital (health industry) through Adwords

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭

Thank you so much Kudan, Its really helpful. 

Sure, I will update.