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I have many zero to low performing campaigns - should I pause them or remove them?

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

What are the differences between pausing and removing? Thanks, Gail

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Marked as Best Answer.
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Accepted by Ratan-Jha (Top Contributor)
January 2017

I have many zero to low performing campaigns - should I pause them or remove them?

Explorer ✭ ☆ ☆
# 2
Explorer ✭ ☆ ☆

Hi Gail,

 

If you remove a campaign, you permanently stop it, and you can't resume it.

So, you should remove only campaigns that are completely obsolete for you, and pause campaigns that you may need to use again (maybe by editting them) in the future.

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Marked as Best Answer.
Solution
Accepted by Ratan-Jha (Top Contributor)
January 2017

I have many zero to low performing campaigns - should I pause them or remove them?

Explorer ✭ ☆ ☆
# 2
Explorer ✭ ☆ ☆

Hi Gail,

 

If you remove a campaign, you permanently stop it, and you can't resume it.

So, you should remove only campaigns that are completely obsolete for you, and pause campaigns that you may need to use again (maybe by editting them) in the future.

I have many zero to low performing campaigns - should I pause them or remove them?

Explorer ✭ ☆ ☆
# 3
Explorer ✭ ☆ ☆

HI Gail,

 

If you pause anything , then you can use the same thing again in future, if you remove them , you will not be able to use that thing in future.

 

So if its good to pause the campaign.

 

Regards,

Manish