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I am new to google adwords and not sure which campaign is better

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I am new to google adwords and not very sure which campaign might suit me. The search& display or just the search or just the display? Any suggestions are welcome please. 

1 Expert replyverified_user

Re: I am new to google adwords and not sure which campaign is better

Top Contributor Alumni
# 2
Top Contributor Alumni

Hi
Welcome to Adwords community, 

Selection of campaign really depends on your marketing objectives and the your industry. Can you please elaborate on the same?

 

Regards, Nik
LinkedIn  |   @nikhilparachure | My Blog

Re: I am new to google adwords and not sure which campaign is better

Top Contributor
# 3
Top Contributor

Hello Benjamin and welcome,

 

To follow with Nik above, it's important to have the initial strategy when you start advertising on Google and see which network is a best fit to kick start the advertising campaign.

 

On one hand in Google Search Network you get immediate results where people are searching online and entering their queries on Google search, while on other hand in Google Display Network, there is a network of websites which are under GDN and the users are shown ads related to the interest they show online. So audiences on both network differ in their behavior.

 

More details you can find in this article: http://support.google.com/adwords/answer/1721923

 

Let us know if that helps!

Pankaj