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I am guessing Google don't refund mistakes?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I just made a huge booboo. I added a negative keyword as a regular keyword, which cost several hundred pounds in a few minutes, insane! 

 

I cannot believe people even clicked the ad, as it almost definitely had nothing to do with their bloody search term.

 

I am guessing there's nothing I can do in these situations, other than to suck it up?

1 Expert replyverified_user
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Accepted by Theresa_Zook (Top Contributor Alumni)
September 2015

Re: I am guessing Google don't refund mistakes?

Top Contributor
# 2
Top Contributor

Hi @Jenny M;

Unfortunately, no. No waiver / grace.

All clicks accrued  are charged.

 

Sorry;

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’
Marked as Best Answer.
Solution
Accepted by Theresa_Zook (Top Contributor Alumni)
September 2015

Re: I am guessing Google don't refund mistakes?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Google were actually really good about the situation and offered a credit. But it was my mistake and I'd have fully understood them not offering help.