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I am an Osteopath in London. Google ads not working. Advice!

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I have been built up a practice over many years purely by word of mouth. How do I raise my online profile.

Google adwords have failed to bring me any business since joining over a year ago. Advice!

Re: I am an Osteopath in London. Google ads not working. Advice!

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆

Can you bit elaborate your adwords efforts.


The beauty about the adwords is, the results are measureable in a very short span of time as compared to other marketing strategies.


So just to start with you can have checklist below


  1. Define the goal- what do you expect when customer clicks on your ads- an enquiry or purchase etc
  2. Adwords campaigns are very relevant to business – Ads, keywords, landing pages
  3. If the business is location specific then right location people are targeted
  4. Demographic preferences are set properly as per business needs
  5. Check the keyword estimation tool to find out what people are searching about your business and what services do they expect, and are you catering to the same needs



These are quite basic to start with.


You might list the problems exactly you faced while using adwords to help you better.