How would my Quality Score be affected when all my campaigns are paused for over 2 weeks?
For reasons that are not important all my campaigns have to be paused for over 14 days. Currently i am pretty satisfied with the account's activity CTR & conv. rates are pretty good.
I have never done it before, so i am not sure what the consequences will be. Is there anyone who knows how such a big pause will affect my quality score?
Re: How would my Quality Score be affected when all my campaigns are paused for over 2 weeks?
Quality Score is calculated at the moment of the search/auction. The scores that you see in your account are not real time.
Pausing your campaign will have no major impact on your quality score. There may be an extremely marginal change depending on any change in CTR of your competitors or possibly new entrants to the auction but that will only be in the reporting when you set your campaigns live again.
We do this all the time and this is not something you need to worry about.