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How would I exclude free (as broad match), but allow "free trial"?

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# 1
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This one always confuses me...

1 Expert replyverified_user
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Marked as Best Answer.
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Accepted by topic author taewoo
September 2015

Re: How would I exclude free (as broad match), but allow "free tr

Rising Star
# 2
Rising Star

Good morning.

 

If it were me, I would use free as a broad match keyword at the Ad Group level. I would separate my keywords advertising a free trial into a separate Ad Group, and not add the negative keyword there.

 

Or, I would avoid using free trial in my keywords, using it in my ad text, instead. It depends on how many of the people searching are actually searching using the words free trial.

 

Just a couple of thoughts....


Theresa
Google AdWords Top Contributor
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View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author taewoo
September 2015

Re: How would I exclude free (as broad match), but allow "free tr

Rising Star
# 2
Rising Star

Good morning.

 

If it were me, I would use free as a broad match keyword at the Ad Group level. I would separate my keywords advertising a free trial into a separate Ad Group, and not add the negative keyword there.

 

Or, I would avoid using free trial in my keywords, using it in my ad text, instead. It depends on how many of the people searching are actually searching using the words free trial.

 

Just a couple of thoughts....


Theresa
Google AdWords Top Contributor
*~*~*~*~*~*~*~*