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How would I exclude free (as broad match), but allow "free trial"?

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# 1
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This one always confuses me...

1 Expert replyverified_user
Marked as Best Answer.
Accepted by topic author taewoo
September 2015

Re: How would I exclude free (as broad match), but allow "free tr

Top Contributor Alumni
# 2
Top Contributor Alumni

Good morning.


If it were me, I would use free as a broad match keyword at the Ad Group level. I would separate my keywords advertising a free trial into a separate Ad Group, and not add the negative keyword there.


Or, I would avoid using free trial in my keywords, using it in my ad text, instead. It depends on how many of the people searching are actually searching using the words free trial.


Just a couple of thoughts....

Google AdWords Top Contributor