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How upselling and cross selling with remarketing ?

Follower ✭ ☆ ☆
# 1
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I want target my previous customer for upselling. How can do this ?

 

 

Zunnun Reza

Glory Consult

1 Expert replyverified_user
2 ACCEPTED SOLUTIONS

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Marked as Best Answer.
Solution
Accepted by topic author Zunnun Reza
September 2015

Re: How upselling and cross selling with remarketing ?

Badged Google Partner
# 2
Badged Google Partner
Zunnun,

Here is are full documentation on Remarketing
https://support.google.com/adwords/answer/2453998?hl=en

How Remarketing Works
https://support.google.com/adwords/answer/2454000?hl=en

More info on Remarketing
https://support.google.com/adwords/topic/3122874?hl=en&ref_topic=3121935


In a nut shell, you utilize either an adwords script or the Google Analytics code to create a list of visitors to your website or certain pages on your website.

From that list ( based off of cookies) you can target those former visitors ( from your list) via the Google Display Network with Banner Ads that will display on any website that offer google ads to be displayed. You set the bid price for the auction space of those display banner slots.

There is also RLSA, which is Remarketing for search Queries that works basically the same way but utilized keywords and contextual ads just like the normal Search Ads program.
Google PDF on Best Practices for the RLSA
http://services.google.com/fh/files/misc/google-winning-the-second-chance-rlsa-best-practices.pdf

Please read though the documentation Links and If you have other questions just ask or Search for those answers that may already appear here on the forum.

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Zunnun Reza
September 2015

Re: How upselling and cross selling with remarketing ?

Rising Star
# 5
Rising Star
Yes, this is the option to be used, if you have one thank you page. You'll have to use the right condition, based on number of thank you pages you have.

Cheers,
Sumanth
Sumanth Sridhar

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Zunnun Reza
September 2015

Re: How upselling and cross selling with remarketing ?

Badged Google Partner
# 2
Badged Google Partner
Zunnun,

Here is are full documentation on Remarketing
https://support.google.com/adwords/answer/2453998?hl=en

How Remarketing Works
https://support.google.com/adwords/answer/2454000?hl=en

More info on Remarketing
https://support.google.com/adwords/topic/3122874?hl=en&ref_topic=3121935


In a nut shell, you utilize either an adwords script or the Google Analytics code to create a list of visitors to your website or certain pages on your website.

From that list ( based off of cookies) you can target those former visitors ( from your list) via the Google Display Network with Banner Ads that will display on any website that offer google ads to be displayed. You set the bid price for the auction space of those display banner slots.

There is also RLSA, which is Remarketing for search Queries that works basically the same way but utilized keywords and contextual ads just like the normal Search Ads program.
Google PDF on Best Practices for the RLSA
http://services.google.com/fh/files/misc/google-winning-the-second-chance-rlsa-best-practices.pdf

Please read though the documentation Links and If you have other questions just ask or Search for those answers that may already appear here on the forum.

Re: How upselling and cross selling with remarketing ?

Rising Star
# 3
Rising Star

Hi Zunnun,

 

You already have great advice from Eric. I'd just add here that up selling or cross selling requires targeting already converted users. To define this audience, you'll have to create rules (after placing the tag on your website), based on pages visited by a converted user. You already have this info in links Eric has provided, I'm just highlighting the importance of rules in this case.

 

Cheers,

Sumanth

 

 

Sumanth Sridhar

Re: How upselling and cross selling with remarketing ?

Follower ✭ ☆ ☆
# 4
Follower ✭ ☆ ☆

Thanks

I got lot of informations. Please check this image for converted visitors retargeting,

 

ScreenClip.png

 

Is this right way for converted visitors remarketing list ?

Marked as Best Answer.
Solution
Accepted by topic author Zunnun Reza
September 2015

Re: How upselling and cross selling with remarketing ?

Rising Star
# 5
Rising Star
Yes, this is the option to be used, if you have one thank you page. You'll have to use the right condition, based on number of thank you pages you have.

Cheers,
Sumanth
Sumanth Sridhar