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How to turn on "values" for ROAS bidding

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi, I am trying to use ROAS bidding but currently there is no data at the column Conv. value / cost. How can I turn on the value in here? Should there be tags implemented on RMKT tracking code to activate the data, or should I use the Goal function in GA?

 

Thanks!

Re: How to turn on "values" for ROAS bidding

Top Contributor Alumni
# 2
Top Contributor Alumni

Hi

There are several ways to achieve this

  • You can pass static value in conversion as shown in the scrheen-shot below.

conversion-value.PNG

  • You can dynamically pass value from the code as explained in this article
  • You can import goals or ecommerce transactions values from analytics.

Hope this helps

 

 

Regards, Nik
LinkedIn  |   @nikhilparachure | My Blog

Re: How to turn on "values" for ROAS bidding

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hi Nik,

Thanks for your reply! One more question, is there difference in regard to value between adding dynamic codes on remarketing list and importing transaction values from GA? If yes, which do you think is more accurate?
Marked as Best Answer.
Solution
Accepted by topic author Phoebe Dong
September 2015

Re: How to turn on "values" for ROAS bidding

Top Contributor Alumni
# 4
Top Contributor Alumni

Hi,

adding dynamic codes on remarketing list: by this i believe you mean conversion code and not remarketing code. Ideally there is no difference between conversion value and GA import. 

Personally I like conversion code with dynamic value just to keep it clean, no particular reason.

 

Regards, Nik
LinkedIn  |   @nikhilparachure | My Blog

Re: How to turn on "values" for ROAS bidding

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Hi Nik,

Thanks for the information, it is very much helpful.