AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
2.4K members online now
2.4K members online now
Improve your Google Ads performance and boost your ROI, CTR, and Quality Score
Guide Me
star_border
Reply

How to test multiple ads and choose the best

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Smiley Sad

 

Re: How to test multiple ads and choose the best

Collaborator ✭ ☆ ☆
# 2
Collaborator ✭ ☆ ☆

Hi

I would like to answer your question in 2 parts.

  1. How to test? You should create at-least 2 adcopies per adgroup and put them on Rotate evenly 
  2. After I run both ads for at-least 15 days I normally use this spreadsheet to decide winner.

Hope this helps

 

Regards, Nik
LinkedIn  |   @nikhilparachure | My Blog

Re: How to test multiple ads and choose the best

Follower ✭ ✭ ☆
# 3
Follower ✭ ✭ ☆
Follow everything theniks said. And also do the following:
1. Have only 1 difference (variable) between each Ad. So you can properly identify the REASON why an Ad does well or not well.
2. Create mobile specific ads as well that are geared towards mobile users. most of the time mobile conversions are not as good as desktops. So mobile traffic can have negative impact on your overall traffic to that ad.