AdWords
1.7K members online now
1.7K members online now
Improve your AdWords performance and boost your ROI, CTR, and Quality Score
Guide Me
star_border
Reply

How to target premium buyers

Explorer ✭ ✭ ✭
# 1
Explorer ✭ ✭ ✭

Hi Guys,

 

I am trying to target premium buyers and i am looking for any tips to avoid budget or price shoppers. this is what i am doing so far:

i am already using negative keywords 

i have added the words premium or luxury in the ad text 

i have included the price on the ad text 

 

thanking you in advance 

 

1 Expert replyverified_user

How to target premium buyers

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭

All the things you are doing are appropriate of course, Zaby.  

 

Also: target the campaign by metro area, preferably by zip codes.  It sounds daunting if you're doing the USA but remember, 70% of the GDP happens in 7 US States.  And most of that is in the major metro areas.  Then you can narrow it further from there. 

 

US demographic data is your friend, along with Wikipedia demographics.

 

I did it for a niche psychologist who only works with wealthy clients - it works.

How to target premium buyers

Explorer ✭ ✭ ✭
# 3
Explorer ✭ ✭ ✭

Hi @Steve B

 

Thank you for the quick response. location targeting is great i am going to use it as well. I am targeting buyers in the UK 

How to target premium buyers

Participant ✭ ✭ ✭
# 4
Participant ✭ ✭ ✭

Good, glad that info is helpful for you.  

 

For the USA, there are demographic maps which show average household income down to the county and zip code level. Something similar likely exists for the U.K. 

 

Remember Zaby, they asked Willie Sutton why he robbed banks. He replied "because that's where the money is!"

How to target premium buyers

Top Contributor
# 5
Top Contributor

I'm not sure if people who pay premium prices for luxury brands want to hear these words in ads (opinion only, test everything).

 

I would focus on the features of your product that make it premium/luxury for your ad copy.

 

Also, if applicable, try price ranges, like "from $249". That still keeps the others away, but it implies range and choice.

How to target premium buyers

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭

Dear Sir, 

Top of the day, 

We, INDUSTRIAL PETROCHEMICALS & CO. are established oil and energy
incorporation in the Russian Federation.
Going by our fast growth of so much goal
driven projects in the revitalization of the oil and gas sector in the Russian Federation,
we were certified as mandate firm
to various government refineries in the
Russian Federation by the appropriate ministries. Our company export
and are legally authorized to facilitate 
allocation in the downstream and
midstream market.  Currently we have
available RUSSIAN AVIATION KEROSENE
GRADE JP54, MAZUT M100 AND D2 GAS OIL
ON BOARD VESSEL TO TANK FOB at Russian ports to Rotterdam and Qingdao China Port with vessel details for potential buyers. 
Kindly contact us through our sales
department for more clarification and
understanding. 

Best regards 
Ms.Alina Pavel
Gen Sec. 
INDUSTRIAL PETROCHEMICALS & CO. 
Email us at sales.industrialpetrochemicals@mail.ru 
industrialpetrochemicals@salesperson.net
Skype : industrial.petrochemicals