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How to set KPI or Target for Google Adwords Remarketing Campaign

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

If i need to run some re-marketing campaign in google adwords, How to know that campaign is success ?

Low CPC ? High CTR ? or more >

 

Thank You for All Answers

2 Expert replyverified_user
2 ACCEPTED SOLUTIONS

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Kanit S
September 2015

Re: How to set KPI or Target for Google Adwords Remarketing Campaign

Top Contributor
# 2
Top Contributor

Hi Kanit,

 

As with a regular campaign, your focus should be on the ultimate marketing goal of the campaign. Any campaign on the display network is likely to have a lower CTR so don't worry too much about this aspect. 

 

Instead concentrate on conversions along with whether the remarketing campaign is bringing in a positive ROI for you.


ScottyD, AdWords Top Contributor
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Kanit S
September 2015

Re: How to set KPI or Target for Google Adwords Remarketing Campaign

Google Employee
# 3
Google Employee
Remarketing campaigns are targeting users lower in the conversion funnel: users have already shown interest by visiting your site so you should focus on conversion metrics like CPA (Cost/conversion) or ROAS (Conversion value/cost).
In fact, you should really take advantage of the corresponding bidding schemes (conversion optimizer/target CPA/target ROAS) as they are optimized to give you significantly better performance.

I would definitely not focus on CPC or CTR, although the latter might help you judge the quality of your creative.

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Kanit S
September 2015

Re: How to set KPI or Target for Google Adwords Remarketing Campaign

Top Contributor
# 2
Top Contributor

Hi Kanit,

 

As with a regular campaign, your focus should be on the ultimate marketing goal of the campaign. Any campaign on the display network is likely to have a lower CTR so don't worry too much about this aspect. 

 

Instead concentrate on conversions along with whether the remarketing campaign is bringing in a positive ROI for you.


ScottyD, AdWords Top Contributor
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.
Marked as Best Answer.
Solution
Accepted by topic author Kanit S
September 2015

Re: How to set KPI or Target for Google Adwords Remarketing Campaign

Google Employee
# 3
Google Employee
Remarketing campaigns are targeting users lower in the conversion funnel: users have already shown interest by visiting your site so you should focus on conversion metrics like CPA (Cost/conversion) or ROAS (Conversion value/cost).
In fact, you should really take advantage of the corresponding bidding schemes (conversion optimizer/target CPA/target ROAS) as they are optimized to give you significantly better performance.

I would definitely not focus on CPC or CTR, although the latter might help you judge the quality of your creative.