How to remove Google Search Partners at the Ad Group Level
I have serval robust campaigns with many ad groups, and some ad groups are not returning very well via the Search Partners Network; however, some are doing decent. So I was wondering if there is a way for me to opt certain ad groups out of the Google Search Partners Network, without pausing the entire campaign? As I would prefer to keep the profitable ad groups running.
Re: How to remove Google Search Partners at the Ad Group Level[ Edited ]
March 2015 - last edited March 2015
Search Partner is a campaign level settings, therefore we can not change it for selected adgoups. Alternatively, you need to create a separate campaign for adgroups performing decent on search partners.
Edit: But you need to have proper structure and negative keyword strategy so that your keywords won't contradict with each other across campaigns for Google Search. If I need to run ads only on search partner and not to google search I generally keep bids too low for Search partner campaign. So Ads rarely show up on Google search. This works for some of my clients and doesn't for some. Need to be very careful if you adobt this strategy when you make bid changes.
Hope that helps!
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Re: How to remove Google Search Partners at the Ad Group Level
Hi Casey, as Neha has said, the option to remove Search Partners is a Campaign level setting and there's no way to alter this at the Group level, however, your situation does raise questions in my mind.
I would normally expect performance on the Partners to be consistent across a particular Campaign and if it's not in your case I'm wondering if your Campaign structure is ideal. While it's common to find a variation in performance for Partners, these variations are usually caused by the nature of the product/service being advertised so if you're seeing variations within a Campaign that might suggest your Campaign includes too broad a spread of different products/services and your Account might benefit from a re-think of the structure.
This is just supposition, of course, but I think it's worth considering.