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How to pass keyword and search engine into a lead management system

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# 1
Visitor ✭ ✭ ✭

Does anyone have experience with the coding and url extensions to be able to pass the adwords keyword and search engine as an invisible field, into a lead management system so we can track which keywords are producing sales?

1 Expert replyverified_user

Re: How to pass keyword and search engine into a lead management syste

[ Edited ]
Collaborator ✭ ✭ ✭
# 2
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Yes you can and it is really fun to do, as you have more options and flexibility.

 

Look at these info pages

 

https://developers.google.com/adwords/api/docs/use-cases

 

https://developers.google.com/adwords/api/docs/clientlibraries

 

I suggest hiring an AdWords Top Contributor for the job , like these

 

https://www.en.adwords-community.com/t5/custom/page/page-id/Top.Contributors

 

 

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: How to pass keyword and search engine into a lead management syste

Top Contributor
# 3
Top Contributor

Hi,

 

The keyword is easy. Use manual tagging with value-track. You destination will look something like this:

 

www.example.com/landingPage.html?keyword={keyword}

 

Read the value of keyword in the query string and store the value to your hidden field.

 

For search engine, all you will know is that if the ad is from AdWords, the search engine is Google. You won't know if it was on Google or on Search Partners. If you have auto-tagging enabled, look for the presence of a gclid value in the query string. If you find it, it is an AdWords click. Assign "Google" or "AdWords" to the hidden field.

 

Best of Luck!

 

Pete

 

petebardo -- Deadhead doing AdWords