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How to not show my ad to converted users?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I have conversion tracking set-up on the back-end of my Display Network adwords campaign.

 

Upon converting at my back-end a user has no more value to me, however they are still seeing my ad across the network and are often re-clicking. As they're clicking again it is costing me money, however I cannot find a way to exclude converted users from seeing my ad.

 

I want to set up my Ads so that any user who has converted will not see the Ads again, and thus not be able to click again.

 

Can I do this, and if so, how?

 

Thanks in advance! 

Re: How to not show my ad to converted users?

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭
Hi Alan,

Just set up a rule based remarketing list that only tracks converted users (so users that have visited your thank-you page) and then add that list as a negative audience.

Hope that helps.

Re: How to not show my ad to converted users?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hey Clynton,

Thanks for the reply.

Sorry to be a dunce but how exactly do I do that?

Re: How to not show my ad to converted users?

Follower ✭ ✭ ☆
# 4
Follower ✭ ✭ ☆
Hi Alan,

Here you can read how to create a rule based remarketing list:
https://support.google.com/adwords/answer/2454064?hl=en

And here how you can add this list to your ad groups:
https://support.google.com/adwords/answer/2454003?hl=en

Re: How to not show my ad to converted users?

Participant ✭ ✭ ✭
# 5
Participant ✭ ✭ ✭
Hi Alan,

Sorry i missed your reply, but it seems like Fenna has everything handled. That should be everything you need. If you have any more questions feel free to ask.

Good Luck