How to maximize profit with bidding
I have doubts about correct approach, please can you someone explain...
What is best approach to maximize profit with bidding...
minimize CPA or maximize conversions or balance CPA and number of conversions?
Re: How to maximize profit with bidding
I think your question can be better answered if you provide a little more information about the product you are promoting. Also it's helpful to understand your current CPAs vs your product price and ypur current conversions.
Re: How to maximize profit with bidding[ Edited ]
December 2013 - last edited December 2013
Balancing CPA and number of conversions sounds like the more complete approach. You can read more into some of the details at Google Support pages such as this one
Which also leads into
Minimize CPA can also lower your potential ad rank making it less chance someone will see your ad. To answer your full question i have to ignore things such as "Profit per conversion" and what not. So simply saying Minimize CPA leaves too many unanswered questions.
Something like Balancing CPA and number of conversions sounds more of a complete answer that doesnt leave too many unanswered questions.
Hope this helps