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How to maximize profit with bidding

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

I have doubts about correct approach, please can you someone explain...

 

What is best approach to maximize profit with bidding...

minimize CPA or maximize conversions or balance CPA and number of conversions?

 

Regards

Re: How to maximize profit with bidding

Community Manager
# 2
Community Manager

Hi Sasa, 

 

I think your question can be better answered if you provide a little more information about the product you are promoting. Also it's helpful to understand your current CPAs vs your product price and ypur current conversions. 

 

Thanks, 

Mini

 

Re: How to maximize profit with bidding

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hi Sasa,

Is your question is linked to a question in the Advanced search exam?

It looks like...

Good luck for your exam ;-)

Best,

Max

Re: How to maximize profit with bidding

[ Edited ]
Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

Balancing CPA and number of conversions sounds like the more complete approach. You can read more into some of the details at Google Support pages such as this one

 

https://support.google.com/adwords/certification/answer/2796504?hl=en&ref_topic=2795896

 

Which also leads into 

Minimize CPA can also lower your potential ad rank making it less chance someone will see your ad. To answer your full question i have to ignore things such as "Profit per conversion" and what not. So simply saying Minimize CPA leaves too many unanswered questions.

 

Something like Balancing CPA and number of conversions sounds more of a complete answer that doesnt leave too many unanswered questions.

 

Hope this helps Smiley Happy