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How to make the site links appear steadily

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi, my budget is really high as well as the cpc, how do I make the ad extension appear stably? ty

1 Expert replyverified_user
2 ACCEPTED SOLUTIONS

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author lsordan
September 2015

Re: How to make the site links appear steadily

Collaborator ✭ ☆ ☆
# 2
Collaborator ✭ ☆ ☆

Hi 
If i understand you correct your sitelinks are not shown always with your ads and you want them to be shown all the time.

If that is the case then here are things you should look at 

 

  • Your ad's Quality Score.
  • The position of your ad on Google search result pages.
  • The landing page of your ads and sitelinks.
  • Other ad extensions that are enabled in your campaign.
  • The search term used by a potential customer.
  • The relevance of other ads on the page.

 

Most important part i belive is postion, are you maintaining top ad slot positions? 

 

More help http://support.google.com/adwords/bin/answer.py?hl=en&answer=2375416

Check out section called 

Why your sitelinks aren't showing

 

Hope this helps

 

Regards, Nik
LinkedIn  |   @nikhilparachure | My Blog

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author lsordan
September 2015

Re: How to make the site links appear steadily

Participant ✭ ✭ ✭
# 3
Participant ✭ ✭ ✭
Really god answer by the Nik,

I´ll jst add 5 cents: make sure you have as many sielinks as possible, not only for many to be shown at the same time, but also to increase probability that any will be shown at all.

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author lsordan
September 2015

Re: How to make the site links appear steadily

Collaborator ✭ ☆ ☆
# 2
Collaborator ✭ ☆ ☆

Hi 
If i understand you correct your sitelinks are not shown always with your ads and you want them to be shown all the time.

If that is the case then here are things you should look at 

 

  • Your ad's Quality Score.
  • The position of your ad on Google search result pages.
  • The landing page of your ads and sitelinks.
  • Other ad extensions that are enabled in your campaign.
  • The search term used by a potential customer.
  • The relevance of other ads on the page.

 

Most important part i belive is postion, are you maintaining top ad slot positions? 

 

More help http://support.google.com/adwords/bin/answer.py?hl=en&answer=2375416

Check out section called 

Why your sitelinks aren't showing

 

Hope this helps

 

Regards, Nik
LinkedIn  |   @nikhilparachure | My Blog
Marked as Best Answer.
Solution
Accepted by topic author lsordan
September 2015

Re: How to make the site links appear steadily

Participant ✭ ✭ ✭
# 3
Participant ✭ ✭ ✭
Really god answer by the Nik,

I´ll jst add 5 cents: make sure you have as many sielinks as possible, not only for many to be shown at the same time, but also to increase probability that any will be shown at all.

Re: How to make the site links appear steadily

Top Contributor
# 4
Top Contributor

Hello;

And another small addition to the answers above:

Make sure that your sitelinks comply with the Policy: This is enforced by Google:

 

 

Google said:

Unique sitelinks policy will be more proactively enforced

 

"(The Policy )required each sitelink in a campaign to link to a different landing page. That means a user would have a meaningfully different experience on the landing page from each sitelink. Recently, though, we've noticed an increase in the number of sitelinks created with the same landing page URLs or identical content. So starting today, we are beginning more proactive enforcement of our policy"

 

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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