AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
2.5K members online now
2.5K members online now
Improve your Google Ads performance and boost your ROI, CTR, and Quality Score
Guide Me
star_border
Reply

How to increase conversation rate?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

My keywords are relevant and I have good quality score and my ad positions are 1.0 and I am getting the clicks also but out of 47 clicks only 3 conversions I got so can please tell me what’s problem with my campaign and tell how to improve the conversion rates.

1 Expert replyverified_user

Re: How to increase conversation rate?

Community Manager
# 2
Community Manager
Hi Umesh K,
If you feel that your campaign is performing well in terms of ad position and CTR, but your conversions are not high enough, I would consider looking at your landing page.

Ask yourself, is this the best page to use to bring my customers to? Is there maybe a different option to consider that might be more relevant? If your customers are getting to your website but not converting, it may be the content of your site and/or landing page.

Kathleen

Re: How to increase conversation rate?

Explorer ✭ ✭ ✭
# 3
Explorer ✭ ✭ ✭
Hi Umesh,

It’s hard to tell that how you can improve your conversion rate without looking at your website or campaign. As Kathleen said if you feel that your campaign is performing well but you are having fewer conversions then you need to work more on your landing page. There are so many factors that can affect your conversion rate. Bellow is couple of posts that you will helpful in term of conversion rate optimization.

http://www.wordstream.com/conversion-rate-optimization
http://www.forbes.com/sites/davelavinsky/2014/03/18/how-to-increase-conversion-rates/
http://www.ppchero.com/6-approaches-to-improving-your-ppc-conversion-rate/

Thanks,
Nouman

Re: How to increase conversation rate?

Participant ✭ ✭ ✭
# 4
Participant ✭ ✭ ✭

Hi Umesh,
To add to the great answers provided by Kathleen and Nouman, I'd also throw this out there -

 

1. A Conversion Rate of 6% isn't that bad, it's actually pretty solid. Now depending on what a Conversion is worth to you and what your Conversions are, it's always better to have higher Conversions, but I'd say you're off to a good start.

 

2. As Kathleen and Nouman said, a great way to increase your Conversions is to update/optimize your Landing Pages. Have you heard of Google Content Experiments? Google Content Experiments is a free tool offered by Google that let's you A/B and/or multi-variate different facets of your Landing Pages and website. The goal is to let you test how changes you make to your website will impact user interactions with your website. I recommend testing some updates to see if you can achieve even stronger Conversion Rates.

 

Content Experiments - https://support.google.com/analytics/answer/1745147?hl=en

Re: How to increase conversation rate?

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Hi Kathleen G,

Please review my landing page and let me know what changes I have to do.
http://dreamorbit.com/xamarin-developers.html

Best Regards,
Umesh

Re: How to increase conversation rate?

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭
Hi Nouman T,

Please review my landing page and let me know what changes I have to do.
http://dreamorbit.com/xamarin-developers.html

Best Regards,
Umesh

Re: How to increase conversation rate?

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭
Hi Brian,

Please review my landing page and let me know what changes I have to do.
http://dreamorbit.com/xamarin-developers.html

Best Regards,
Umesh

Re: How to increase conversation rate?

Visitor ✭ ✭ ✭
# 8
Visitor ✭ ✭ ✭
Hi umesh k,
I'm totally agree with Kathleen and others valuable comments. Want to add something,

Ok you said you got good CTR but that doesn't mean you can get good Cov.rate. I'm pretty sure you are using broad match keywords. May be the keyboards that you targeted can have many meanings. Use negative keywords and try to find your real audience.