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How to increase brand term impression for search campaign?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

We re running search campaign for game. 

Due to the low impacts of pre-launching branding activities, the brand term imp is small and keep decreasing when search ads campaign runs that influence on the new user conversion, also press on gen term volume. It altogether increases our budget.

 

Are there any effective way to help improve brand impression for search campaign?

 

Thanks

Chi

Re: How to increase brand term impression for search campaign?

Top Contributor Alumni
# 2
Top Contributor Alumni

Hi Chi,
Are you asking how to increase your Brand name Impressions for your product? If so, AdWords is great at great at capturing demand, but not always for creating demand.

Some suggestions for creating demand and extending your Reach:
1. Consider bidding on Non-Branded Keywords. While their is usually a ceiling for Branded Keywords, Non-Branded Keywords are sometimes searched on up to 80% more often than Brand Keywords.
2. Consider running a Display Campaign. A Display Campaign can push your Ads in front of consumers based on different targeting criteria you select.
3. Run a YouTube Campaign. Similar to a Display Campaign, a YouTube Campaign can help you gain incremental Impressions and help you tell your story in a video format.