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How to improve my conversion rate

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# 1
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I am running several campaigns such as search, display (remarketing only) and shopping campaign. I've checked everything and contact Google representative as well and they told me all campaigns have been set up really well. Maybe do some adjustment on ad rotation and bid adjustment on devices. 

Any suggestion to improve it? Since all the settings is the same but some of the campaigns is doing well with above 2% conversion rate, however some of it are below 2%.Why some of the high conversions are successful and lower not? What else I can improve the campaigns beside settings? 


Appreciate with the advices. 






1 Expert replyverified_user

How to improve my conversion rate

Top Contributor
# 2
Top Contributor

Hi @Jaclyn C,


Conversion rate depends on the industry and the campaign time.

Search campaigns always have better conversion rate but the display have very low.


Though some basis strategies can help you to improve the conversion rate. These include:


Testing various ad positions

Testing landing page variants

Testing multiple ad copies

Using negative keywords and reviewing search term report regularly to add irrelevant searches as negatives.

Using bid adjustments

using ad scheduling

use conversion oriented keywords rather than traffic oriented.


Also, go through the Google help file to improve the conversion rate

Optimize Display Network ads and campaigns


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