AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
3.2K members online now
3.2K members online now
Improve your Google Ads performance and boost your ROI, CTR, and Quality Score
Guide Me
star_border
Reply

How to improve keyword Avg, Position?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi All,

 

I have 4 ad-groups. Most of keywords in those ad-groups having above 5 avg. position. Can anybody tell me how to improve keyword avg. position?

2 Expert replyverified_user

Re: How to improve keyword Avg, Position?

Collaborator ✭ ✭ ✭
# 2
Collaborator ✭ ✭ ✭

Hello Mandeep, Welcome to the Community,

 

First read this blog post to understand what avg. pos. means with some examples :

http://adwords.blogspot.ro/2011/04/understanding-average-position-metric.html

 

Position ( not avg. pos.) can increase if you increase the Ad rank of the keyword, meaning bidding more or creating more relevant ads which receive better CTR so try some variations of Ads and delete or pause the low performing Ads with low CTR. 

 

Use extensions in the ad groups : sitelinks, location extension, call extension, these make your ads more relevant.

 

AdWords show Ads in higher positions if they are more relevant to the users and relevance is evaluated mainly by clicks, CTR . 

 

Verify the status of the landing page, it could be "below average" meaning that you can improve relevance on your content on the landing page. Read more about : Understanding landing page experience

Re: How to improve keyword Avg, Position?

Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆
The best way to improve your ad position is to make it more relevant. And perhaps a little provocative? That way you'll stand out to those people who are actually buying - and will need to click.

Improving your CTR is the cheapest way to improve your ad position. You pay roughly 1 cent more than your next lowest competitor, but you pay that for all your traffic. If your CTR is 4x better than his, you'll pay roughly 1/4 the amount for your click. Improving your CTR using ads that both stand out and are relevant through split testing will improve your ad rank for no extra cost - or relatively little. You'll also be soaking up a lot of the traffic from that page and making a sensible profit too.

Re: How to improve keyword Avg, Position?

Follower ✭ ✭ ☆
# 4
Follower ✭ ✭ ☆

Adrian is right on in terms of testing and pausing ads to increase CTR. Gemma is spot on too.

 

Your average position is generated by averaging out positions over time in the ad auction. The ad action is calculated by ad rank formula of:

 

Ad Rank = Bid x Quality Score

 

You can directly control the bid. You can have a large influence on the quality score which is governed by relevance. Relevance is determined by factors such as CTR vs what Google expects your CTR to be, SEO and UX of a page, etc.

 

Assuming you have chosen good keywords, improve your ad copy to increase CTR by speaking to the users, telling them what you offer and telling them what to do. An advertisement needs to create some sort of emotional connection no matter whether it is filling a need or want. An old format that works it problem-> solution(Unique Value Proposition if possible) -> action. Example:

 

"Do you love red shoes? We have the largest selection of red shoes on the internet. Check them out now! "

 

The next step is adressing conversion rates but that is in the future.

 

Be sure your quality scores are averaging 7 or more. This means that Google feels that your campaigns are relative to what users want and will be a decent guide in your progress towards better results. Under the status column of the keywords tab, there is a bubble icon next to the status(eligible, low search volume, limited, etc). Put your mouse over it to diagnose why Google thinks your KWs are of a given level. There are three different gagues: CTR, Relevance and Landing Page. Each is a link to pages describing more about the subject if you need help. If your keywords don't have good scores then you are losing valuable traffic, paying too much for the traffic you do get and likely not seeing the conversion rates you should.

 

I hope this helps and good luck!

 

Re: How to improve keyword Avg, Position?

Top Contributor
# 5
Top Contributor
Hi Mandeep,

Just addition to the Adrian and Carl suggestion, I would suggest use the dynamic keyword inseration(DKI).

It will help you to improve the CTR and ultimately help to improve the avg position in SERP.

It makes your ads more eye catching and relevant with your keywords. in addition to that, it creates your headlines longer.

This is good way to improve your ads position..
--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

Re: How to improve keyword Avg, Position?

Explorer ✭ ✭ ☆
# 6
Explorer ✭ ✭ ☆
Adrank = Quality Score * CPC

Quality Score depends upon relevance between AD,Keywords, & Landing Page..

Try to Improve Keywords quality by using relevant keywords ...

Improve Landing Page by improving relevance and load time//

Improve ad by placing keywords in it

Re: How to improve keyword Avg, Position?

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭
hi Im New To Google i ve Tried Various things but my average Position Is Not Getting better Need help

Re: How to improve keyword Avg, Position?

Community Manager
# 8
Community Manager
This 2013 thread has been closed to new replies. 
 
Should anyone have a new or unanswered question related to this topic, please start a new thread and post a clear, specific and detailed question that describes your particular situation.
 
This will improve the visibility of any new questions as well as help other forum members to understand your question fully, and answer it in a useful and effective way
 
To start a new thread, please go to the top level of the AdWords Community, and from there, click on the board that is most closely related to your question. After that, you can click on the pink "+" sign in the lower right corner of the screen to start a new topic.
 
Thank you.