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How to improve conversions?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello all,

 

I am a real estate company, having a budget of almost 50-60K monthly. My campaigns are well managed and made, also the clicks are good on the daily basis on campaigns but I am getting negligible conversions. Please suggest me some changes or strategies which can be applied on campaigns.

 

Thanks!

 

1 Expert replyverified_user

Re: How to improve conversions?

Top Contributor
# 2
Top Contributor

Hi,

 

I guess this would be based a bit on what you're considering a conversion.  If you're looking at lead generation, I would first double check your search data for intent.  Is there any way to "cut the fat" out of the account by limiting some of the "not so relevant" traffic.

 

Then, from there the conversions are completed on the site.  Generally, you want to remove any barriers and pain points for your potential customers and make the conversion process as easy as possible.

 

Another idea, if you're not already employing it would be to use some remarketing strategies, especially considering that you're dealing with (what I would assume) a long sales funnel.  Remarketing and/or RLSA will allow you to get back in front of the visitors to your site for a second opportunity to convert them.

 

If you have any follow up questions or need any clarification on these items, please don't hesitate to ask.

 

Hope this helps!

 

-Tommy

Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
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Re: How to improve conversions?

Explorer ✭ ☆ ☆
# 3
Explorer ✭ ☆ ☆
Hello SSG Group,

I request you to download the search term report and review which type of search are triggering your ads. If you feel that the search terms are negative to improve the conversion rates. You can refine your keyword list after looking into the search term report. And also, consider review the landing pages and if require make any changes which are relevant to the Ad copies.

Regards,
Gokuldas K

Re: How to improve conversions?

[ Edited ]
Follower ✭ ☆ ☆
# 4
Follower ✭ ☆ ☆

Hi,

Since the problem is with the conversions, problem may be
a.) either we are not sending the right traffic in adwords
b.) or landing pages are not following the basics of converting the traffic

You can analyze conversions from some other sources of traffic (email marketing, seo, affiliate marketing) to that page. If other channels are also converting as bad, it is more of a landing page optimization problem

Warm Regards
Byomkesh Kumar (https://www.linkedin.com/profile/view?id=82153512)

Re: How to improve conversions?

Follower ✭ ☆ ☆
# 5
Follower ✭ ☆ ☆

Here are some great case studies about companies that dramatically increased their conversion rates by redesigning their landing pages (I have nothing to do with these websites except the last):

 

How they increased the conversion rate of Voices.com by over 400%:

http://www.conversion-rate-experts.com/voices-case-study/

 

How they made $1 million for SEOmoz—with one landing page:

http://www.conversion-rate-experts.com/seomoz-case-study/

 

How 3 baby steps boosted our landing page conversion rate from 19% to 39%:

http://www.tenscores.com/blog/increase-that-rate/

 

The last case study is a test I conducted myself. 

 

I find conversion rate optimization to be the most fun thing to do when optimizing campaigns. Especially when you get incredible jumps in conversion rates from simple little changes.

 

Hope that inspires you. 

 

Chris

 

PS - If you can share one of your landing page url in this discussions, I'm sure the nice folks in the community will give you awesome ideas that apply to you and can make a big impact to your business.