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How to improve CTR of a product company ?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi we are a product company and we have been running ad campaigns for last 14 days.

 

Click through rate has been 0.24%

Clicks: 568

Conversions: 9 

 

Is it really a very bad performance?

 

How to improve it?..please help!

1 Expert replyverified_user

Re: How to improve CTR of a product company ?

Top Contributor
# 2
Top Contributor

Hello and welcome,

 


@MindTickle wrote:

Hi we are a product company and we have been running ad campaigns for last 14 days.

 

Click through rate has been 0.24%

Clicks: 568

Conversions: 9 

 

Is it really a very bad performance?

 

How to improve it?..please help!


It looks to me that the CTR you have mentioned here is for Display Network campaigns?

If not, then definitely you will have to work hard to improve the CTR and try to reach at least 2% for Search campaigns as per my experience.

 

Are you running a combined campaign i.e. Search + Display together?

 

What kind of keyword matching options are you using? Exact, Phrase or Broad?

 

If you can elaborate more, Community would be able to address it more specifically.

 

Pankaj

Re: How to improve CTR of a product company ?

Participant ✭ ✭ ✭
# 3
Participant ✭ ✭ ✭
Good questions by Pankaj. Take a look at them first and we can help you further.

I´d say that a conversion rate of 1,6% (9/568) is not particularly low (in my country we speak of average conversion rates for eccommerce in that area). But it depends...