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How to get the Blue Buy Button in PLA?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭


We have a rather large product range of over 100,000 products.


What is the best way to get the buy box at the best CPC?


Currently we have all products set at a few pence so that all products are kept active.

We use Adwords Groups to target high margin products, these are kept at between £0.50pence to £1.00 per click.

We seem to use up our budget real quick in the day but it does not seem to give much conversion.


Can you pls helps and give some suggestions to improve the situation.

1 Expert replyverified_user

Re: How to get the Blue Buy Button in PLA?

Google Employee
# 2
Google Employee

Hi 247 A, 


The best way to improve your PLA or Google Shopping performance is to give our feed some attention and make sure that you have a really specific structure to your ad groups. 


We have some tips here on how to optimize a PLA campaign and some advice here on making sure you have some really high quality data in your feed. 


Let us know if you have any questions about any of this.