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How to get my ad first to appear on page one.

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi newbie here, I have created my first ad for a business that sells wood & stone ( new and reclaimed) my client wants me to set up an ad specifically for his new stone products which he gets through a specific supplier called Ca pietra  - so the link I've used takes people direct to the stone section on his site which is actually an external link to a 'Woodstone' branded page on Ca pietra's site . When I google key words the ad doesn't show  ? Only shows when I google actual name of business (woodstoneuk) 

what am I doing wrong please! 

3 Expert replyverified_user

How to get my ad first to appear on page one.

Follower ✭ ✭ ☆
# 2
Follower ✭ ✭ ☆

Initially use Keywords in BMM and make sure quality score is good. 

And to make quality score better use Expandable Ads and include primary keyword in your adcopy. 

Also, use bid strategy Target Search Page Location. 

How to get my ad first to appear on page one.

Badged Google Partner
# 3
Badged Google Partner

Your adrank is higher for your brand terms, so those terms are more likely to show ads within your bid and budget. Are you accruing any impressions for anything outside of your brand terms?

Tom

How to get my ad first to appear on page one.

Explorer ✭ ✭ ✭
# 4
Explorer ✭ ✭ ✭

Hi Jo,

 

To appear on 1st page of Google search, you have to focus on these:

 

1. Keywords Types - Better to use Broad Match Modifier & Phrase Match

2. Landing Page - It should be relevant to your keywords

3. Ad Copy - It should be related to Keywords you are targeting and the landing page

4. Negative Keywords - Before starting the campaign, be sure to add negative keywords first as it will save from the irrelevant clicks and save your money.

 

Hope this will help.

 

Thanks,

Aslam

How to get my ad first to appear on page one.

Follower ✭ ✭ ☆
# 5
Follower ✭ ✭ ☆

Hi @Aslam S

How to implement BMM with Phrase?

For Example 

Keywords are:

Toll Free Numbers

Get toll free numbers

toll free number providers

cost of toll free numbers

etc.

And do we need to keep phrase as negative in BMM? 

 

Regards

Amit

How to get my ad first to appear on page one.

Follower ✭ ✭ ☆
# 6
Follower ✭ ✭ ☆

Hi @Aslam S

Could I take same keyword in different match type eg Broad Match Modifier and phrase match?

 

 

 

Re: How to get my ad first to appear on page one.

Explorer ✭ ✭ ✭
# 7
Explorer ✭ ✭ ✭

Basically, BMM gives more control than broad match and more freedom than phrase match. It works by adding a '+' sign in front of words in a keyword phrase when the match type is selected as broad.

 

You can use phrase match if you want to show your Ad only when someone searches for your exact keyword phrase, or close variations of your exact keyword phrase, with potentially other words before or after that phrase.

 

If you want to try, then use BMM & Exact Match keywords.

 

Waiting for your reply.

 

Thanks,

Aslam

 

 

 

 

 

How to get my ad first to appear on page one.

Follower ✭ ✭ ☆
# 8
Follower ✭ ✭ ☆

Hi @Aslam S

 

I wanted to know that can i take same keyword in different match type? If i take keyword toll free number provider then can toll free number provider in delhi can trigger in BMM?

Because i have been using it but it is not triggering. 

Re: How to get my ad first to appear on page one.

Explorer ✭ ✭ ✭
# 9
Explorer ✭ ✭ ✭

Yes, you can....it should be triggered

How to get my ad first to appear on page one.

[ Edited ]
Follower ✭ ✭ ☆
# 10
Follower ✭ ✭ ☆

Hi @Aslam S

 

Can i take same keyword in different match type? If taken, will they compete with each other?