AdWords
4.9K members online now
4.9K members online now
Improve your AdWords performance and boost your ROI, CTR, and Quality Score
Guide Me
star_border
Reply

How to find more keywords so its most optimal for performance?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I am working with a new client that is a pest control company.

 

One of their main keywords is termite exterminator.

 

I made an ad group called terminate exterminator

 

and added using broad match modifier +termite +exterminator

 

my question is how can i find other highly related keywords to add to this ad group so my QS will be very good?

 

thank you!

 

1 Expert replyverified_user

Re: How to find more keywords so its most optimal for performance?

[ Edited ]
Rising Star
# 2
Rising Star

Hi there,

 

  • I'd suggest getting suggestions from Keyword Planner, then adding match types to those keywords to make them more specific and adding negatives to get the right kind of traffic.
  • If you have considerable data, you can look for keyword ideas from the search terms report as well.
  • You can also run Dynamic Search Ads to get suggestions on keywords, ads and negatives.

Feel free to write back with questions.

 

Good luck,

Sumanth

Sumanth Sridhar

Re: How to find more keywords so its most optimal for performance?

Participant ✭ ✭ ☆
# 3
Participant ✭ ✭ ☆
I agree with everything that Sumanth has said. You can also use a competitive research tool like SpyFu or SEMrush to see what your competitors are bidding on that you might not have in your account.

Since you are using modified broad, you should have some relevant keywords coming through the search query report.

Hope this helps!
Amy
AmyBishopMarketing.com