How to find more keywords so its most optimal for performance?
I am working with a new client that is a pest control company.
One of their main keywords is termite exterminator.
I made an ad group called terminate exterminator
and added using broad match modifier +termite +exterminator
my question is how can i find other highly related keywords to add to this ad group so my QS will be very good?
Re: How to find more keywords so its most optimal for performance?[ Edited ]
July 2015 - last edited July 2015
- I'd suggest getting suggestions from Keyword Planner, then adding match types to those keywords to make them more specific and adding negatives to get the right kind of traffic.
- If you have considerable data, you can look for keyword ideas from the search terms report as well.
- You can also run Dynamic Search Ads to get suggestions on keywords, ads and negatives.
Feel free to write back with questions.
Re: How to find more keywords so its most optimal for performance?
Since you are using modified broad, you should have some relevant keywords coming through the search query report.
Hope this helps!