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How to extract list of individual conversions

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

Hi all,

 

I wonder whether it is possible to select a period of time and download a report with each individual conversion and its cost/conversion for each individual conversion. So I would not want average cost per conversion, but the list of all of the conversion listed individually with its cost. Is this possible within Adwords?

 

Thank you very much.

Arturo.

1 Expert replyverified_user
Marked as Best Answer.
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Accepted by topic author Arturo P
November 2016

How to extract list of individual conversions

Rising Star
# 2
Rising Star

Hey Arturo, 

 

Conversions via Adwords are inherently designed to be aggregated and not individual. That being said you can get an almost individual count if you were to go to Dimensions -> View: Search Terms. 

 

Search Terms divides conversions by the exact term they typed into Google to activate your ad and typically Search terms are very unique. If you start to see duplicates though, of the same search terms you can shorten the length of time you're looking at. 

 

Besides this I recommend you look into the User ID feature in Analytics that allows you to look at each conversion on an individual level - although this feature does not apply to every type of website. 

https://support.google.com/analytics/answer/3123662?hl=en

 

Let me know if this helps! 

 - Josh

Joshua, Rising Star
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