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How to exclude all political based websites from my display campaign

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I have several display campaigns, using either Interest Targeting and Demographic targeting. If i want to exclude all political websites, how do i do that? I added the negative topic of "Politics" but i believe the negative topic function only works if I'm targeting Topics in the first place correct?

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Accepted by MosheTLV (Top Contributor)
November 2016

How to exclude all political based websites from my display campaign

Badged Google Partner
# 2
Badged Google Partner

Negatives at the campaign level apply to all adgroups and targeting methods in that campaign. So, YES. You have accomplished your objective by excluding the topic from the campaign(s).

Tom

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Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
November 2016

How to exclude all political based websites from my display campaign

Badged Google Partner
# 2
Badged Google Partner

Negatives at the campaign level apply to all adgroups and targeting methods in that campaign. So, YES. You have accomplished your objective by excluding the topic from the campaign(s).

Tom

How to exclude all political based websites from my display campaign

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Ah ok perfect! I was under the impression for me to exclude a topic from my campaign, that i would also have to target a specific topic. Thank for the clarification.