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How to eliminate unwanted search phrases for impressions

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

How do I find unwanted search terms for which my ad is displayed (impressions only - not clicks) so I can use them as negative keywords to improve my CTR?

Re: How to eliminate unwanted search phrases for impressions

Follower ✭ ✭ ✭
# 2
Follower ✭ ✭ ✭
Hi Paul,

in analytics go to Matched Search Queries: Aquisition>adwords>matched seach queries.

or in adwords. get to keyword level, click Details>Search Term All.


Hope this Helps
Cheers

JT

Re: How to eliminate unwanted search phrases for impressions

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hi Jack,

Thanks for your contribution mate. I have however since learned that it can't be done - real pity!

All the best!
Marked as Best Answer.
Solution
Accepted by topic author Paul S
September 2015

Re: How to eliminate unwanted search phrases for impressions

Follower ✭ ✭ ✭
# 4
Follower ✭ ✭ ✭

ah okay, for me if on Adwords it tells me the search terms even if there are just impressions, and whether i have added them into my account or not...?

 

Cheers

JT

 

Screenshot 2014-07-01 16.45.25.png

Marked as Best Answer.
Solution
Accepted by topic author Paul S
September 2015

Re: How to eliminate unwanted search phrases for impressions

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Thanks Jack, Awesome! I'm seeing the light now, must have missed something...

Re: How to eliminate unwanted search phrases for impressions

Follower ✭ ✭ ✭
# 6
Follower ✭ ✭ ✭
No Probs!!