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How to determine which keywords are suitable Single Keyword Ad Groups (SKAGs) strategy

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# 1
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Hi Guys,

 

I'm going to use a Single Keyword Ad Groups (SKAGs) strategy for best performing Keywords. Not for all keywords, for few high CTR keywords. Is this worth trying ?

1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Sandaruwan S
December 2016

How to determine which keywords are suitable Single Keyword Ad Groups (SKAGs) strategy

[ Edited ]
Collaborator ✭ ☆ ☆
# 2
Collaborator ✭ ☆ ☆

HI @Sandaruwan S,

Its definitely worth trying especially if your account is not a huge account. On huge accounts the priorities are different and lot of automation and bid management takes makes it difficult to implement micromanagement strategies like SKAG. 

 

But it surely works for small and medium sized accounts.

 

Regards, Nik
LinkedIn  |   @nikhilparachure | My Blog

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Sandaruwan S
December 2016

How to determine which keywords are suitable Single Keyword Ad Groups (SKAGs) strategy

[ Edited ]
Collaborator ✭ ☆ ☆
# 2
Collaborator ✭ ☆ ☆

HI @Sandaruwan S,

Its definitely worth trying especially if your account is not a huge account. On huge accounts the priorities are different and lot of automation and bid management takes makes it difficult to implement micromanagement strategies like SKAG. 

 

But it surely works for small and medium sized accounts.

 

Regards, Nik
LinkedIn  |   @nikhilparachure | My Blog