How to determine which keywords are suitable Single Keyword Ad Groups (SKAGs) strategy
How to determine which keywords are suitable Single Keyword Ad Groups (SKAGs) strategy[ Edited ]
December 2016 - last edited December 2016
HI @Sandaruwan S,
Its definitely worth trying especially if your account is not a huge account. On huge accounts the priorities are different and lot of automation and bid management takes makes it difficult to implement micromanagement strategies like SKAG.
But it surely works for small and medium sized accounts.