AdWords
3.2K members online now
3.2K members online now
Improve your AdWords performance and boost your ROI, CTR, and Quality Score
Guide Me
star_border
Reply

How to deal with products that have similar features

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi all,

 

We're getting ready to launch a new product that is similar to another product we currently have on the market. While this new product is similar, it has features that set it apart from the current product. Our plan is to target keywords that are more suited for each product, rather than target the same keywords for both products.

 

For example, both products provide antivirus and patch management. Product A is better suited for antivirus and Product B is better suited for patch management. Our plan was to target product A with antivirus related keywords and product B with patch management related keywords.

 

Because we have such a large monthly budget, and a variety of products, each product has it's own AdWords account. Since these products are in different accounts, our agency is recommending that we target both products with all of the same keywords. They are telling us that because our company has two distinct products with two distinct names in two separate AdWords accounts, they will allow double serving in this instance.

 

I don't believe their approach is the best way to move forward and am concerned about the repercussions from Google considering that we generate over 50% of our leads from AdWords.

 

Any guidance on this would be greatly appreciated. Thanks!

3 Expert replyverified_user
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
March

Re: How to deal with products that have similar features

Top Contributor
# 2
Top Contributor

Hi Nick,

 

Having two AdWords accounts for the same business/website is a rather dangerous thing.

 

They are telling us that because our company has two distinct products with two distinct names in two separate AdWords accounts, they will allow double serving in this instance. 

Most companies have distinct products and distinct names... but not separate AdWords accounts for each product. Everything should be under one account and then separated by campaigns and ad groups. This is the correct way to operate.

 

You can, however, have two different accounts promote the same website if the products are different AND the campaigns types are different. Meaning account A only uses Display and account B only uses Search.

 

But promoting the same or similar content from multiple accounts on the same or similar queries is a big no-no. If your two accounts end up in the same auction at any time... they will be competing against each other and taking up ad slots from others... and operating unfairly (equaling suspension time). No matter, promoting one website from two accounts is playing in a dangerous grey area with AdWords. 

 

And, if your account(s) get flagged for double serving, unfair advantage, etc. and get suspended... it will most likely be a big mess to sort out. AdWords can suspend accounts for life, which would apply to the website, company, contact info, billing info, products, etc..  

 

You can always contact support and ask them directly. Open up AdWords and click on the gear icon in the upper right hand corner and call the number shown. If you or your agency feels nervous about interacting with them... it is likely a sign the grey area is more black. 

 

Kind Regards,

 

James

 

 

_________________________________________________________
Google AdWords Top Contributor | Google Partner | GYBO | Local Guide | My Profile


 


 


 

How to deal with products that have similar features

Top Contributor
# 3
Top Contributor

Hi Nick S,

I agree with James on this, you are treading on dangerous ground running multiple accounts for the same website.

AdWords will only show one ad per top-level domain, with certain exceptions that do not apply to you. They will not double-serve your search ads, but they will still penalize you for any attempts to "gain an unfair advantage".

In some cases, Google will grant exceptions for large organizations who advertise regionally and all advertise the same website. Even if you have separate websites for the products, it's still the same company promoting very similar products, by your description.

Best of Luck!

 

Pete

 

petebardo -- Deadhead doing AdWords

How to deal with products that have similar features

Top Contributor
# 4
Top Contributor

I echo what has been  explained by  my  2 colleagues. The practice you were advised to take is a violation of the Policy;

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

How to deal with products that have similar features

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Thanks guys!