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How to create effective ad?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭
 
2 Expert replyverified_user

Re: How to create effective ad?

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆

Hi Pam,

 

Welcome to the community!

 

Here are the helpful links-

 

Text ads

https://support.google.com/adwords/answer/1704392?hl=en

 

Display ads

https://support.google.com/adwords/answer/1722134?hl=en

 

Hope this helps.

 

If you are looking for something specific in creating ads, do explain to help you better further.

 

SJ

Re: How to create effective ad?

Top Contributor
# 3
Top Contributor

Hi Pam - and welcome to the community.

 

There are a number of resources to help you write a great ad - but the real key is in testing. You should never have a single ad in an ad group - instead you should have a few (I normally have four or five - others I'm sure, will have more) and I regularly edit the poorest performer. I look to see which ad copy works best and look to improve on it....

 

And - be sure to know before you start how you are going to determine if an ad is effective. Getting lots of clicks might sound like the best measure, but if none of that traffic converts into leads or sales, then you will be wasting your budget. Be sure to get conversion tracking of some kind in place at the start, otherwise you'll end up optimising your ads for characteristics that might not be optimal for your business such as the lowest CPC or the highest CTR - both of which are great indicators provided they are in sync with your conversion patterns.

Re: How to create effective ad?

[ Edited ]
Collaborator ✭ ✭ ✭
# 4
Collaborator ✭ ✭ ✭

Hello Pam T ! Welcome to the community !

 

Your question is a very general one, and has a lot of potential answers from many angles of viewing the "effectiveness" of advertising.

 

I will take a shot at directing you to a nice tool for the Display Campaign Ads

 

http://www.google.com/ads/displaynetwork/build-your-ads/display-ad-builder.html

 

And to let you know about using the Product Listing Ads feature

 

https://support.google.com/merchants/answer/2660968?hl=en

 

[Later edit]

 

A way to improve effectiveness is by simply taking a lot of "advertising real estate" , which means building ads that take up more page space with ad extensions

Re: How to create effective ad?

Top Contributor
# 5
Top Contributor

Hey Pam,

 

The most important thing to writing effective ads is to maintain relevance. Maintain relevance between the user search query-you ad copy- and the landing page. one way to do this is to have the tightly themed adgroups and use keywords in your ad copies.

 

Have a strong call to action in your copy.

Mention your USPs.

Keep your ads grammatically correct.

 

Heres the link to a post that a googler had written: https://www.en.adwords-community.com/t5/Set-up-and-basics/7-Tips-on-How-to-Write-Compelling-and-Effe...

 

And heres one from the help center: https://support.google.com/adwords/answer/1704392?hl=en

 

Another old but good link: http://www.searchenginejournal.com/9-tips-to-write-effective-google-adwords-copy/8279/

 

Hope this helps!

Cheers,
Shweta

AdWords Top Contributor
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Accepted Solution’!

Re: How to create effective ad?

[ Edited ]
Collaborator ✭ ✭ ✭
# 6
Collaborator ✭ ✭ ✭

What if Pam T is a "automatic generic question bot" and we all just lost some time ?

 I bet 10 $ he will not reply.

Re: How to create effective ad?

Top Contributor
# 7
Top Contributor

Hey Pam,

 

Just found 1 more link: https://www.en.adwords-community.com/t5/Set-up-and-basics/Sprucing-Up-Your-AdWords-Ad-Text/m-p/65178...

 

Smiley Happy

Cheers,
Shweta

AdWords Top Contributor
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Accepted Solution’!

Re: How to create effective ad?

Top Contributor
# 8
Top Contributor

haha Adrian B.. I hope not! Smiley Happy 

Cheers,
Shweta

AdWords Top Contributor
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Accepted Solution’!

Re: How to create effective ad?

[ Edited ]
Collaborator ✭ ✭ ✭
# 9
Collaborator ✭ ✭ ✭

I've answered to dozens of generic questions like these that went in the void and started a thread about using a capthca code for the first community question here, maybe if you all notice this too, we could vote on that thread and raise some awareness.

 

https://www.en.adwords-community.com/t5/Community-lounge/New-user-conversion/m-p/150758/highlight/tr...