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How to control CPC

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# 1
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How to control CPC

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# 2
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Hi @deepika

 

It's based on your maximum CPC. Your actual CPC won't go over that amount for that keyword. You can set that at the group or keyword level. Go to either one, then check the box next to the item(s) you want to change, click the edit menu "change bids" (at group level) or "Change Max CPC" at keyword level.