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How to aduit a adwords campaign?

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# 1
Visitor ✭ ✭ ✭

What is the best way to aduit a adwords campaign and steps ? if have any templete or software please share that.

 

Thanks.

 

Regards

Sohel

2 Expert replyverified_user
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Accepted by Theresa_Zook (Rising Star)
September 2015

Re: How to aduit a adwords campaign?

Top Contributor
# 2
Top Contributor

Hi Sohel,

 

Auditing an AdWords account is a very dynamic process.  Unfortunately, there is no real blueprint or template that will fit all accounts, all businesses and all marketing goals. 

 

I will certianly do a quick scan looking for evidence of best practices but in reality, without keeping specific campaign goals in mind, auditing blindly isn't going to tell you a whole lot nor give you a whole lot of actionable items to work on.

 

From this perspective, outlining steps would be very difficult. I think it's a process you develop over time in working with an array of accounts.  

 

-Tommy

Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’

View solution in original post

Marked as Best Answer.
Solution
Accepted by Theresa_Zook (Rising Star)
September 2015

Re: How to aduit a adwords campaign?

Top Contributor
# 2
Top Contributor

Hi Sohel,

 

Auditing an AdWords account is a very dynamic process.  Unfortunately, there is no real blueprint or template that will fit all accounts, all businesses and all marketing goals. 

 

I will certianly do a quick scan looking for evidence of best practices but in reality, without keeping specific campaign goals in mind, auditing blindly isn't going to tell you a whole lot nor give you a whole lot of actionable items to work on.

 

From this perspective, outlining steps would be very difficult. I think it's a process you develop over time in working with an array of accounts.  

 

-Tommy

Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’

Re: How to aduit a adwords campaign?

Rising Star
# 3
Rising Star

Good morning, Sohel R

 

I would have to agree with @PPCBossman 

 

There is no one set of things that covers the term "audit" for AdWords. An audit covers different components of a campaign, depending on what the advertiser is concerned about or depending on what their goals are.

 

 


Theresa
Google AdWords Top Contributor
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