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How to aduit a adwords campaign?

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# 1
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What is the best way to aduit a adwords campaign and steps ? if have any templete or software please share that.






2 Expert replyverified_user
Marked as Best Answer.
Accepted by Theresa_Zook (Top Contributor Alumni)
September 2015

Re: How to aduit a adwords campaign?

Top Contributor
# 2
Top Contributor

Hi Sohel,


Auditing an AdWords account is a very dynamic process.  Unfortunately, there is no real blueprint or template that will fit all accounts, all businesses and all marketing goals. 


I will certianly do a quick scan looking for evidence of best practices but in reality, without keeping specific campaign goals in mind, auditing blindly isn't going to tell you a whole lot nor give you a whole lot of actionable items to work on.


From this perspective, outlining steps would be very difficult. I think it's a process you develop over time in working with an array of accounts.  



Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
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Re: How to aduit a adwords campaign?

Top Contributor Alumni
# 3
Top Contributor Alumni

Good morning, Sohel R


I would have to agree with @PPCBossman 


There is no one set of things that covers the term "audit" for AdWords. An audit covers different components of a campaign, depending on what the advertiser is concerned about or depending on what their goals are.



Google AdWords Top Contributor