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How to Track All AdWords Data from Analytics A/B Testing

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# 1
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Hello!

 

We are running a few A/B test experiments in Analytics but we need to know what happens with the paid traffic coming from AdWords.

 

We need to be able to analyse clicks, cost, cost/conv. and conv. rate of each experiment separately. 

 

With custom columns in AdWords I can only track the conversions, but not the clicks, cost, cost/conv. and conv. rate associated to each experiment.

 

Is this even possible? Any ideas?

 

Thanks!

1 Expert replyverified_user

How to Track All AdWords Data from Analytics A/B Testing

Top Contributor
# 2
Top Contributor

Hello;

I'm not sure I understand the setting properly;

If you run an A/B testing you should follow the metrics within Analytics. If you run the  experiment using AdWords experiments  you should follow the AdWords metrics. Those are separate testing platforms (BTW: A/B testing is not available in AdWords)

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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